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Not simply an experiential trip, the press trip within
the framework of the Lao Cai International Tourism Fair 2025
has become a bridge connecting the media and the tourism
industry. The press trip is a “golden” opportunity for Lao
Cai’s typical tourism products to be more widely
communicated on the Vietnamese and international tourism
map. Private
Sapa tours
Participating in the presstrip within the framework of the
Lao Cai International Tourism Fair 2025, Vu Mai - reporter
of Vietnam Travel Magazine said that this was the second
time she set foot in Sapa. During this trip, she had many
good impressions of the people, landscapes and local tourism
services. Since the beginning of the journey, Mai has
continuously recorded videos and taken photos at the
destinations and could not hide her surprise and delight at
the dramatic changes of the Sapa National Tourist Area.
Mai excitedly said: “Right after the trip, I will share the
images and clips recorded during this journey. The pristine
and majestic scenery of Sapa combined with its unique
cultural identity will certainly attract the attention of
readers.”
As for journalist Ho Sy Luc, although he has been to Lao Cai
many times, this trip still brought him many surprises. "I
see that the number of tourists coming to Sapa is higher
now, but the work of preserving and conserving the natural
landscape is still being done well. I went to the Cat Cat
community tourism site and was impressed by the wooden steps
that were simply designed for tourists to walk, both
convenient and minimizing the impact on nature. The
waterfalls, flowers, and ornamental plants are cleverly
preserved. I see that Sapa is moving towards the image of
green tourism and sustainable development," said journalist
Ho Sy Luc.
Luc also said: During this trip, I recorded many images and
had the opportunity to meet tourism managers,
representatives of accommodation facilities and
destinations. As someone interested in topics such as
ecotourism, environmental protection, and preservation of
ethnic cultures, this will be valuable material for me to
write many in-depth articles in the future.
Within the framework of the Lao Cai International Tourism
Fair 2025, the Provincial Tourism Information and Promotion
Center (Department of Culture, Sports and Tourism) organized
a survey program for the press delegation in Sapa town with
the participation of 20 press agencies inside and outside
the province. The delegation surveyed many typical tourist
destinations such as Lan Rung brocade craft village cluster,
Cat Cat community tourism site, Hotel de la Coupole, Sapa
Jade Hill, Topas Ecolodge. At each destination, in addition
to the experience, reporters and journalists also directly
discussed with representatives of tourist establishments
about the orientation of developing green and sustainable
tourism; learning about issues related to protecting the
ecological environment, applying renewable energy in
operations; the role of the community in tourism activities,
especially the use of local labor to improve service quality
and create sustainable livelihoods for people.
At the Lan Rung brocade craft village cluster and the Cat
Cat community tourism site, reporters and journalists had
the opportunity to talk with artisans to understand their
efforts to preserve indigenous cultural values in the
context of rapidly developing tourism. Many reporters were
interested and excited to listen to people sharing their
traditional embroidery and weaving techniques. Vo Van Tai,
Director of Lan Rung said: “Through this survey trip, I hope
that journalists and reporters will further spread the image
of traditional brocade made by the hands of ethnic
minorities, bringing the products closer to domestic and
international tourists. That is also a way to preserve
culture, increase the value of local products and create
long-term livelihoods for people in the highlands”.
In the context of global tourism shifting strongly towards
sustainability, the role of the media is not only to promote
destinations, but also to contribute to shaping awareness
and changing tourists' behavior. The media becomes an
important bridge to help convey the message of a Sapa that
is not only beautiful, but also green, humane and
responsible. Images of wooden stairs, streams that still
retain their wild beauty, or stories about ethnic artisans
embroidering brocade at the Lan Rung brocade village
cluster... when honestly and vividly reported by the press
will not only touch the emotions of readers, but also create
social consensus, helping tourists choose destinations more
responsibly.
In the tourism development strategy of Lao Cai province, the
tourism industry clearly identifies the role of the media in
promotion, destination image building and brand development.
Tran Son Binh, Deputy Director of the Department of Culture,
Sports and Tourism said: “We attach great importance to
communication work, because only with the support of the
press, will Lao Cai destinations have the opportunity to
reach closer to the people and tourists. Through press
activities within the framework of the Lao Cai International
Tourism Fair 2025, we hope that the image of Lao Cai
destination and its unique tourism products will spread more
widely.”
This presstrip is not only an opportunity to experience,
film or write articles, but also a journey of connection,
companionship and development between journalists and
tourism workers. Through the media, the cultural values,
nature and people of Lao Cai continue to shine, contributing
to enhancing the local tourism brand on the journey of
integration and sustainable development.
Source:
https://privatesapatours.com/news/presstrip-creates-opportunities-to-promote-lao-cai-tourism.php |
